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Sep 28, 2017

In early 2014, I was very active in marketing the business that I just started. It was during this time when I  came up with the idea to write a blog post about a topic that people kept asking me about - how to start a company in Switzerland. This led me to write an epic blog post that ranked first on Google for my keywords without spending a single dollar on advertising.

In this episode, I share the characteristics of an epic blog post, some tools you can use to help create and promote this kind of post, and suggestions on how you can repurpose your content. I also discuss the importance of using the right keywords, tags, and plugins when creating your post.

“If you are getting lots of questions about a topic, it’s time for you to write that epic blog post.” - Sigrun


In This Episode of the Sigrun Show:

  • What is an epic blog post
  • Key elements to include in your post
  • How long your blog post should be
  • How to make your content readable
  • Coming up with the right keywords
  • How to optimize your SEO
  • What to do after creating your content
  • Why I removed my post from Google

Key Takeaways:

  1. Write content that people are waiting to read.
  2. Your content should be helpful, long, and informative.
  3. Make your post easy to read and visually appealing.
  4. Create a title that people search for on Google.

Resources Mentioned:

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!


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