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The SIGRUN Show


Oct 30, 2019

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It’s during the pricing process that your lizard brain can really step things up a notch - telling you that you’re not good enough to command the rates you want. It’s when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services.

Today, I discuss my mantra: Client for Every Price and why it’s important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it’s crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client.


“There’s a client for every price.” - Sigrun


In This Episode of The Sigrun Show:

  • Why many female entrepreneurs struggle to set their prices
  • How your prices help you attract the right clients
  • How Dyson built trust with the consumers interested in their ‘expensive’ curling iron product
  • Why you should set your prices based on the value you deliver
  • Why female entrepreneurs need to understand who their ideal client is when setting their prices

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