Mar 27, 2020
Elaine Pofeldt is an independent journalist, online editorial consultant, and speaker specializing in topics related to small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a book that takes a deep dive into how entrepreneurs are achieving seven-figures in revenue without hiring employees. She is also a ghostwriter and senior editor at FORTUNE Small Business. Her work has been featured in multiple media publications, including Fortune Magazine and Forbes. Elaine has also appeared as an expert guest on several leading podcasts and talk radio stations, including the Bob Schmidt Show, Entrepreneur Network Podcast, and MoneyForLunch.
Elaine joins me today to discuss why your business plan is critical for achieving your financial goals and the lessons we can learn from million-dollar entrepreneurs to continue to grow our businesses through an economic crisis. We discuss how many million-dollar business owners are pivoting their business models and doubling down on their marketing, despite the coronavirus pandemic and current economy and why it’s critical to double down and continue your networking and marketing efforts. We also discuss the importance of your mindset during times of uncertainty, documenting your processes to increase efficiency, and why it’s crucial to keep your customers’ needs at the forefront of your marketing efforts.
“There’s something all of us can do in these situations if we think creatively and keep panic at bay.” - Elaine Pofeldt
In This Episode of The Sigrun Show:
Connect with Elaine Pofeldt:
Here’s the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.
It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.
But the impact will be smaller the more you prepare and do now.
That’s why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.
Please share, subscribe and review
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!