The SIGRUN Show

Nov 5, 2018

Natalie Sisson is a New Zealand entrepreneur, a highly sought-after speaker, and the author of two books: The Suitcase Entrepreneur and - her latest - The Freedom Plan. She has presented keynote speeches and presentations on stages such as Social Media Marketing World, TEDx Royal Tunbridge Wells, Problogger, and SociaLight. Through her online courses like the Entrepreneurial Superpower Masterclass, Outsource Like a Rockstar, and Plan Your Ideal Freedom Year, she has helped countless online entrepreneurs successfully scale their business and redefine their definition of running a lifestyle business.

Natalie joins me to share why she decided to turn her online course into a book and why she believes it’s important for other entrepreneurs to consider converting their online courses into books. She explains the difference between working with a traditional publisher, self-publishing, and working with a hybrid publisher and how she used crowdfunding to raise money to publish The Freedom Plan. She also explains why it’s important to treat your upcoming book as a “light version” of your course in order to encourage new readers to purchase your online course.

“Everyone has a different medium in which they like to learn.” - Natalie Sisson

In This Episode of The Sigrun Show:

• Why Natalie decided to write The Freedom Plan
• How she used crowdfunding to write and publish her book
• The difference between working with a publisher, self-publishing, and working with a hybrid publisher
• How the idea for The Freedom Plan course got started
• The importance of including clickable links in your ebook to gain new online course participants
• Building the know-like-trust factor
• How to convert your online course into a book
• Treating your book as a “light version” of your online course
• How she rediscovered her definition of freedom after a major lifestyle shift
• How her lifestyle shift helped her resonate with a new audience
• Insight into what her next book will be about

Connect with Natalie Sisson:

• The Suitcase Entrepreneur: Create Freedom in Business and Adventure in Life

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