Jul 20, 2018
Isabelle Hiemann is an NLP Master Practitioner and Hypnosis Coach based in Hamburg, Germany. She is passionate about helping others rediscover work-life balance, defeat professional overwhelm, and overcome stress in their careers through “speed support” 1-on-1 coaching and her 6-week program, the Easy Way©.
Isabelle joins me for this On Air Coaching episode to learn about niching down her services to serve a smaller group of professionals, how to identify who her ideal client is, and how to attract the right clients into her business. I share why niching down too much could be the wrong decision for your online business, the importance of identifying the keywords your ideal client would use in Google, and how collaborating with local businesses and organizations can help you attract your ideal clients on a larger scale. I also discuss the importance of creating and optimizing your content to attract new clients to your website, how to identify the type of content your clients want, and how to create a powerful, solution-driven freebie to grow your email list.
“Focus on being known for a combination of two words.” - Sigrun
In This On Air Coaching Episode of The Sigrun Show:
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