Apr 25, 2018
Florien van Basten Batenburg is the founder of De Content Academie where she helps female entrepreneurs boost their business through writing books, blogging, creating emails and newsletters -- basically anything related to writing. Florien wrote her first book Aunt! Handbook for Cool Aunts in 2011 and continues to write a weekly newsletter based on her second book The Writing Happiness Journal. After recovering from physical impairment, Florien got back on her feet and pursued her biggest passion -- writing -- by launching her mastermind group called “Create Your Bestseller Business Book.”
Florien joins me on today’s on-air coaching episode to learn how to reduce the overwhelm of managing and promoting her business while having more impact online and identify the different marketing strategies she can begin using. I also share how long in advance you should start promoting a live event, how you can refurbish your old content as well as the advantages and disadvantages of doing a webinar and Facebook Live as you determine which channel is the right one for your event.
“Dial down the ‘busy-busy’ by doing less with more impact.” - Sigrun
In This Episode of The Sigrun Show:
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