The SIGRUN Show

Aug 12, 2017

Ariane Heinz is a vocal consultant and the owner of Ariane Leanza Heinz where she works with local clients such as The Walt Disney Company and TEDx Zurich speakers to develop their voice, gain the confidence to perform, and learn to sing through her unique coaching and mentoring programs. She is also the facilitator of the Creator Mindset Summit, which will go live on September 1st through 7th.

Ariane joins me today to develop a strategy for taking her offline coaching business online to help more people develop their speech and singing skills and gain the confidence to perform on stage. We also discuss the importance of starting a short, 6-week online course and marketing strategies to help her grow her list and increase her online visibility.

“The shorter your first program is, the better.” - Sigrun

In This Episode of The Sigrun Show:

• Identifying your online target audience
• Why niching your services makes you more attractive to the people you work with
• Creating a promise for your new online program
• Identifying what your audience wants from your program
• Creating and launching a 6-week beta program
• Why you should start with a 6-week program
• Taking the next step after launching your first online course
• The importance of recording your coaching sessions - both online and offline

Resources Mentioned:

• Zoom

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