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Sep 7, 2018

Sif Traustadóttir is a veterinarian, pet behaviourist, and entrepreneur originally from Iceland who now lives in Italy. She opened her own veterinary clinic in 2007 but after taking a sabbatical, she realized she was no longer passionate about her work. Through her online business, she uses her expertise to educate dog owners on canine health, training, and behavior.


Sif shares how taking a leave of absence from her job as a veterinarian made her realize she wanted to make a career change and move to another country. She describes what she did to discover who her audience was and what kind of services or products they wanted. She also explains why she doesn’t regret starting her business in her native Icelandic language and how she pivoted to offer products in English.

“Having an online job is something that gives you so much freedom.” - Sif Traustadottir

In This Episode of The Sigrun Show:

  • Why Sif decided to start an online business
  • How she discovered a way to continue to work with pet owners online
  • How housesitting helped her reduce the cost of living while she built her online business
  • How trial and error helped her discover the services and products her clients wanted
  • How creating a membership site moved her business to the next level
  • The importance of understanding what your clients are willing to pay
  • The benefits of membership models over one-time courses or products
  • Why she does not regret starting her business in Icelandic
  • The process she is using to begin offering memberships in English

Resources Mentioned:

Connect with Sif:

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