Apr 17, 2019
Gwen Lane is a lifestyle entrepreneur with a background in digital marketing who coaches other influencers - as well as aspiring influencers - in ways to expand their reach and maximize their revenue as well as their impact. Her advertising experience has led her to work in the entertainment and e-commerce industries such as Disney, Nike, Nordstrom, and Facebook.
Gwen joins me to discuss influencer marketing and define what an influencer is, what they do, and how you can become one. She talks about the strategies she used to achieve her influencer status as well as the different ways you can monetize your influence on top of brand sponsorship. She also shares a powerful tool that will help you market yourself as a digital influencer to brands and companies as well as the right approach to take when you are a beginner influencer.
“If you do it with good intentions, to help your audience, then the right brands and the right people will partner with you.” - Gwen Lane
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