Mar 30, 2018
Rick Mulready is a Facebook ads expert, the creator of The Facebook Advantage and The Facebook Advantage Local training courses, and the host of the podcasts Art of Paid Traffic and Inside Social Media. He helps entrepreneurs and small businesses with their online marketing. He has over 18 years of experience working in the online marketing and advertising field which allows him to base his Facebook ad programs on years of testing and case studies from his personal experience and those of his clients’.
In this episode, Rick joins me to share how you can maximize your impact on Facebook through Facebook video ads. He shares the importance of a video series in the customer journey, how to have an excellent user experience and good engagement during a Facebook live event, and the different tools you can use to create ads on Facebook.
“Have a strategy. Be aware of why you’re doing a video in the first place.” - Rick Mulready
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