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Jun 26, 2019

Mark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the Marketing and Advertising categories on Amazon. 


Mark joins me today to share the basic principles discussed in his new book, Marketing Rebellion, where he identifies the lies and secrets in the marketing industry. He explains the crucial mindset change that today’s marketers and advertisers need to make as well as what to do as business leaders about adjusting to the changes in marketing trends. Mark also shares the root of what businesses should be doing in marketing and what’s missing in today’s marketing according to the Father of Marketing himself, Philip Kotler.

“Psychology, sociology, anthropology - marketing is all things human.” - Mark Schaefer

In This Episode of The Sigrun Show:


  • Why writing a book is a huge family commitment
  • The tipping point that drove Mark to write his new book
  • What the marketing industry says about the statement “Loyalty is dead”
  • The new, current, and effective Marketing Department of businesses today
  • Why people don’t believe businesses and ads anymore
  • The three phases of marketing and advertising
  • The only demographic that’s making time to view the ads on Facebook
  • Why small businesses have a big advantage over big companies in the current marketing rebellion
  • What makes it hard for gigantic companies to make the shifts to humanized marketing
  • What businesses should have to connect with today’s consumers
  • The problems Mark addressed in his previous books

Resources Mentioned:




Connect with Mark Schaefer:




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