Nov 12, 2018
Launching a podcast can be a lot of work. From developing a content strategy that will resonate with your ideal audience to finding the right software and equipment and building a team to support your endeavor - there is a lot that goes into creating content for this growing medium.
And once you’ve launched your podcast, your work isn’t done. Podcasting is an advanced content marketing strategy. And as many podcast hosts will say, it’s a marathon, not a sprint.
I take you behind-the-scenes of launching my podcast with 100 episodes in 100 days, releasing three episodes each week, and I share strategies on how to improve your productivity as a podcast host. I explain why having a vision and a ‘why’ for your show is critical for a successful podcast, the type of equipment and software I use to record my episodes, and tips on how to create a name and description for your podcast. I also discuss how you can automate various processes when preparing each episode and how you can repurpose your podcast content.
“Podcasting is not the best lead-generation strategy - but it is fantastic to build your authority and nurture your existing email list - especially your clients.” - Sigrun
In This Episode of The Sigrun Show:
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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!