Sep 28, 2018
Perry Marshall is the President of Perry S. Marshall and Associates, a consultancy company designed to help online and offline businesses increase their sales leads, website traffic, and advertising results. He is a multiple best-selling author of several business and marketing books including 80/20 Sales & Marketing, The Ultimate Guide to Facebook Advertising, and The Ultimate Guide to Google Adwords. His work has been recognized and endorsed by several publications including INC. Magazine and Forbes.
Perry shares how he became a multiple best-selling author and how online entrepreneurs can master the art of Facebook and Google advertising. He explains how identifying underserved markets can help you become established as a best-selling author and when it’s the right time to start using Google Adwords in your marketing strategy. He discusses the importance of educating yourself and learning the basics before investing your money in online advertising and the importance of narrowing your target market when creating an ad. He also explains why online entrepreneurs should resist the urge to outsource Facebook and Google ads management until they understand a basic concept of how the platforms work and how to set up an advertising campaign.
“Google and Facebook combined are more than $100-Billion. Two-thirds of that money is ‘stupidity tax.’” - Perry Marshall
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