Apr 23, 2018
Suzanne Dibble is a multiple award-winning business attorney and an expert on data protection and GDPR regulation with a strong passion for helping small business owners and entrepreneurs protect and grow their online businesses. She has worked closely with many famous entrepreneurial leaders and innovators including Richard Branson and Simon Woodroffe. She is recognized as one of the few lawyers that truly understand the online business world as well as regulatory law and policy and how it affects small business.
Suzanne joins me in this episode and explains what online entrepreneurs need to do to become compliant with the GDPR laws and regulations. She talks about the difference between the GDPR’s general consent requirements and freely given consent, how to encourage current subscribers to re-engage with your content while meeting the GDPR requirements, and how entrepreneurs can continue to use freebies to grow their list. She also explains the importance of conducting a Legitimate Interest Assessment, whether using a double opt-in approach to your list building strategy is enough to comply with the GDPR requirements, and how to prepare for potential complaints regarding the data privacy of your email list.
“You have got to take steps to be compliant with GDPR, but don’t stress about every single, tiny detail.” - Suzanne Dibble
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