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Aug 31, 2017

Launching is one of the best ways to sell an online program. Not only does it create buzz, excitement, and a sense of urgency for your new program, the effects of a successful launch can last for a while - even beyond your launch.


In 2014, I had my first proper online program launch. In this episode, I share the top 20 lessons I learned from my $280K launch, including how to overcome the fear of not selling your program and strategies to grow and nurture your audience.


“Launching needs to be learned and mastered.” - Sigrun


In This Episode of The Sigrun Show:

  • What’s “proper launch?”
  • The importance of over-delivering on your promise
  • Listening to and growing with your audience and clients
  • Improving your products and services for your clients
  • How conversion rates are calculated and what are good rates
  • Creating a funnel that attracts the right people
  • The importance of creating a launch strategy
  • How to overcome the fear of launching
  • Testing your offers
  • Setting realistic and aspirational goals
  • Planning and mapping out your launch while remaining adaptable to change
  • Follow-through strategies
  • Sending one or two more emails than you’re comfortable with
  • Getting clear on who your ideal client
  • Spending time on your sales page
  • The benefits of offering live Q&A calls
  • Segmenting your launch list
  • How asking your audience why they didn’t sign up can help you improve your messaging and launch strategy
  • The importance of taking time to build trust before asking for a sale
  • Why you should have a shorter launch window


Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!


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